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What's Your Unique Brand Voice?

BRAND STRATEGIST + COPYWRITER

GET YOUR MESSAGE OUT OF YOUR HEAD AND ONTO THE PAGE.
I help you stand out and sell faster with
copy that counts.
hey ceo!
I’M AMBER WILLIAMS
I’m a master brand strategist, a details-obsessed copywriter, and I live to tell a good story. My work is dedicated to teaching savvy CEOs how to build their brands and write words that sell (without sounding like everyone else).

A city-girl, momma of two, podcaster, and organic coffee snob, my best vibe is found behind my Mac whipping words into million-dollar-making narratives.

TRUSTED BY AND SEEN IN

WHAT’S YOUR UNIQUE
BRAND VOICE?

Level up your language by discovering your unique brand voice in my 5-minute quiz!
Then, learn how to channel it to create irresistible copy that converts.

I BELIEVE IN STORYTELLING AS A SUPERPOWER, COFFEE
AFTER DARK, AND COPY OVER EVERYTHING.

YOUR WORDS SHOULD CONVERT

so why aren’t they?

You know that website you obsessed over getting just right? You secured your name, selected the best designer, prepped endlessly for the photoshoot, and ordered the PR girl to call on every connection she had to help you stand out from your competitors. Yeah, that one.

It’s not converting, is it?

YOUR WELL-DESIGNED PRODUCTS ARE ON THEIR DIGITAL SHELF ALL READY TO BE SOLD.

You’ve even got a mini “team” in place to help you maximize your sales, doing things like social media strategy, media pitching, and Facebook advertising.

THE SET UP TO SELL IS IDEAL, IN THEORY.
THERE’S JUST ONE PROBLEM: NOTHING IS SELLING.

the words on your website aren’t moving people to action like you thought they would. it’s time to pause the pr and put your …

#COPYOVEREVERYTHING

lines i ’ve dropped

Group 68

HEATFREEHAIR.COM

BRAND STORY + WEBSITE COPY + COLLECTION NAMING

CAMILLEROSE.COM

FACE BY CAMILLE ROSE, COLLECTION BRANDING + NAMING

SHIFTSTYLEHOUSE.COM

BRAND NAMING + BRAND STORY + WEBSITE COPY

SHEARADIANCE.COM

BRAND STORY + P.U.R.E. COLLECTION NAMING 

BLKGRN.COM

BRAND STORY + WEBSITE COPY + COLLECTION NAMING

WHAT SHE SAID

AMBER IS A TRUE BRANDING EXPERT!

Amber was a guest presenter on our Tory Burch Foundation webinar series, which supports women entrepreneurs navigating the COVID economic crisis. She was such a master speaker that we wound up having her return for a second session due to demand from our Community! Amber is a true branding expert with the talent to teach business owners at all different stages in their growth. She is tactical and relatable in how she teaches business owners to find their true brand voice and connect with customers. She is an absolute star!

Gabrielle McGee Tory Burch Foundation

GABRIELLE RAYMOND MCGEE, CHIEF OPERATING OFFICER, TORY BURCH FOUNDATION

AMBER’S EXPERTISE TAKES YOUR COPY UP A NOTCH!

“I’ve been an e-commerce client of Amber’s for years now, and her work never ceases to DELIVER! She is a seasoned strategist and copywriter who can craft a brand’s verbal identity in her sleep, and can truly put words together that not only resonate with your audience, but converts them. She has a way with words like I haven’t experienced with other copywriters, and her digital marketing expertise helps take your copy up a notch. Amber balances the need to maintain your brand’s positioning while optimizing your content for maximum conversions. Amber has done everything from product naming to email subject lines to website copy for my brand and she excels at them all!”

Group

NGOZI OPARA, FOUNDER & CEO, HEAT FREE HAIR

I TRUST AMBER WITH MY BRAND AND THAT SAYS A LOT!

I trust Amber with my brand and that says a lot! We have not only worked together over the past 5 years, but we have grown together. She has a way with words that allows her to dig deep into what an owner envisions for their brand and brings it to life with the right language. Amber has named many of the cult-favorite product collections for Camille Rose that now sit on the shelves of Target and Sally’s Beauty.  I am looking forward to many more years of success with her!” 

JANELL STEPHENS, MASTER MIXTRESS & CEO, CAMILLE ROSE  

I WAS BLOWN AWAY WITH HER KNOWLEDGE IN BRANDING!

I had the pleasure of working with Amber as a speaker at my annual She Did It Her Way Summit and to say she delivered would be an understatement. Amber went above and beyond for the Summit through hands-on copywriting coaching and even provided pre-work ahead of time for the attendees. She continued to open herself up for support even after the event. I was truly blown away with her knowledge in branding, copywriting and marketing, and how effortlessly she could teach other thought leaders the art of writing words that sell.” 

AMANDA BOLEYN, CEO, SHE DID IT HER WAY

SHE AWAKENED A VOICE FOR MY BRAND THAT RESONATES WITH OUR CLIENTS!

Amber’s talent, intellect, professionalism, and her magical way with words is almost unspeakable. Her ability to dig deep into the soul of a brand and its business goals is priceless. She captured the essence, beauty, and true loving nature of my company. You can have a phenomenal product or service, but if you lack the right words to communicate the uniqueness of it all to others, the voice of your brand will be silent. Amber awakened that voice for my company and it continues to resonate in the minds and hearts of our clients.”

jania Otey

JANIA OTEY, FOUNDER & EXECUTIVE DIRECTOR, KIDS & CULTURE

FREEBIES TO HELP YOU NAIL YOUR NARRATIVE

Take the quiz

FIND YOUR BRAND VOICE
Download the e-book
WRITE WORDS THAT SELL

Grab the guide

COMMUNICATE IN CRISIS
The Copy Code
Writing rules for life and business.
REPEAT AFTER ME…

I WILL:

SOUND LIKE ME.
BE SHORT, BUT SWEET.
SAY SOMETHING WORTH REMEMBERING.
TALK TO MY PEOPLE.
CONNECT FIRST, THEN CONVERT.

I WILL NOT:

COPY MY COMPETITION.
FORGET THE CTA.
TAKE ALL DAY.
MISS THE POINT OR THE PERIOD.
LEAVE ANYTHING UP FOR INTERPRETATION.

Amber Willams