copywriting success story:
Here’s a copywriting success story to brighten your day and help you see that with the right words, your business can achieve ANYTHING.
I remember her being skeptical. Sweet, but skeptical.
“Well, what thoughts do you have about the messaging on my website?”
I couldn’t blame her for putting me on the spot, because after all, I was pitching her on IG.
I had been a fan of her nontoxic matte lipsticks for over a year and genuinely wanted to see her brand succeed. The products were too good not to be in the hands of every discerning sophisticate under the sun. We finally spoke about what I believed she needed to get noticed by the right people and convert them into customers … faster than her competition.
KENISHA RUFF, CEO & FOUNDER OF MARIE HUNTER BEAUTY AGREED TO LET ME MENTOR HER IF IT MEANT ME MAKING GOOD ON THOSE SUGGESTIONS.
In the beginning, her challenges and goals weren’t radically different from the majority of CEOs I meet. She struggled with communicating what made her different from the rest. Finding the right words to tell her story was an issue. And word-smithing magnetic messages for her website that would attract her ideal audience and weed out the “unqualified” was a persistent and annoying problem.
I WAS UP FOR THE CHALLENGE, SO WE GOT TO WORK ON THE TRUE CALL OF DUTY: ALL NEW COPY.
After several weeks of branding, storytelling, and copywriting trainings, KeNisha learned that the customer she wanted to reach wasn’t just a lipstick snob; she was a discerning sophisticate with class, unteachable taste, a disdain for all things mainstream, and one who strived to be the girl who did things differently.
With this, we solidified an “eclectic luxe” positioning strategy that had a Chanel-esque vibe, giving us the freedom to talk like we were in Vogue magazine. It also gave KeNisha the ability to charge what her products were truly worth, without making any apologies to those who simply didn’t get it.
We dubbed the Marie Hunter Beauty customer a “Modern Muse” and began crafting copy that spoke directly to who she was, ultimately converting her faster than the competition.
HERE’S A SNIPPET OF THE NEW COPY KENISHA NOW USES TO INTRODUCE HER BELOVED MARIE HUNTER BEAUTY BRAND:
Cosmetics and fragrances for the modern muse.
If there’s one thing that wakes us up every morning, it’s the belief that beauty should be simple and uncomplicated. Our mission is to boldly empower wo(men) like you with the beauty, confidence and class to feel like the best version of yourself on the inside and outside. For us at Marie Hunter Beauty, that’s where real beauty begins. Our iconic packaging and statement-making modern collections are designed to help you discover and walk in that reflection. We’re just here to help you Be Bolder™ as you do it.
SINCE LAUNCHING ITS NEW MESSAGING, MARIE HUNTER BEAUTY HAS BEEN FEATURED IN VOGUE MAGAZINE, TATLER, AND HOUSE & GARDEN, TO NAME A FEW.
“I was essentially trying to target ‘everyone’ to grow my brand. [Amber] helped me really hone in on who my ideal customer was, how to talk to them, and how to develop content to keep them interested. After sharing my new story, I gained new customers and continue to do so!” – KeNisha Ruff
To say that I’m proud and grateful for the opportunity to help grow a brand that I believe in so much with something as simple as new copy would be an understatement.
Truth be told, transformations like this are the real reason I launched COPYMASTERY™, my new copywriting coaching membership program for CEOs and thought leaders just like KeNisha.
If you have an amazing product with value that’s already been proven, but you sometimes struggle with communicating that to the right people when selling, I want to help you create your own copywriting success story.
Join COPYMASTERY™ today for just $49 at our new member pricing and you’ll get access to the same kind of branding, storytelling, and copywriting success coaching that will help YOU take your business to the next level.
As we say with our girlfriends when bragging about new cosmetics we just discovered …
Give it a try.
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