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What's Your Unique Brand Voice?

rules were made to be broken

 
Last night, I reached into my vanity nervously shuffling to find the amber-tinted luxury glass bottle. It’s routine for me to slather the stuff inside from forehead to chest DAILY before bed. I’m not necessarily a K-Beauty follower, but you could say that I’ve adopted some of the 100-step wash-your-face-and-do-all-the-things habits.

So, when I couldn’t find my Marie Hunter Beauty Rapid Repair Serum for Step 38 in my routine, I became super annoyed.

I’m on the serum step. I. NEED. SERUM.

The skincare rules are simple:

Cleanse
Exfoliate
Tone
Plump
Treat
Moisturize

In that order.

The products that fulfill the rules for each step are specially designed to grace a certain part of your face for maximum benefit. Eye creams pack soothing, energy-boosting ingredients to plump the skin and make you look awake. Moisturizers pack oils and hyaluronic acid to nourish dry skin. And serums – that little joy I couldn’t find – pack concentrated blends of vitamins to tighten and brighten.

One is applied before the other in an order that I’ve come to respect and follow, religiously. I’ve been trained to believe that toner goes before serum, but eye cream before that. Break a rule and nothing will work effectively, right?

Tone after cleansing, or the treatments won’t absorb.

Dinner before desert or your appetite will spoil.

Pantyhose for interviews, or you won’t be taken seriously.

Use proper grammar or you won’t have clarity.

Write like a professional, not how you talk, or you won’t sell anything.

Share part of the story, not the whole thing, or you’ll lose everybody.

Show some personality, but not too much, or you won’t be appealing.

FOLLOW ALL THE STEPS, OR YOU WON’T HAVE SUCCESS.

THE RULES FOR LIFE, BEAUTY AND BUSINESS ARE BRUTAL. AND THIS IS JUST A SAMPLE.

But, what if these commands were as empty as the serum bottle I finally found without a single drop of juice left in it?

What if the widely-adopted industry rules for showing up, marketing yourself, and writing were made to be broken?

Could you finally attract the right people to your business if you started showing up as the right person to serve them, and stopped acting like everyone else?

Could your message connect better if the words in it were chockfull of your personality?

Could your sales page feel like a genuine offer of service, rather than a used car salesman pitch, if you shared your own story of transformation?

I wonder how much faster we’d all grow, both personally and professionally, if we stopped following the “how-to” rules of others and started living, leading, and doing business AUTHENTICALLY.

After accepting the fact that I wouldn’t be able to follow my normal skincare ritual last night, I slathered my anti-fatigue herbal eye gel on my forehead, chin and cheeks. I broke the rules. And my skin and mood this morning is brighter and better for it.

WHAT LIFE, BUSINESS OR WRITING RULE DO YOU NEED TO BREAK, STARTING TODAY?

 

Talk Soon,

-xoxo, amber

 

Rules Were Made to Be Broken {+ How to Live, Lead, & Do Business Authentically}

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