What's Your Unique Brand Voice?

SOME PEOPLE CALL ME A STORYTELLER. 

I THINK WE ALL ARE.

 

have we met?

i’m amber williams

A Christian, wife, momma, entrepreneur and writer dedicated to helping
thought leaders like you get your message out of your head and onto the page.

I landed at the intersection of branding and copywriting from what felt like the most disconnected career path ever.

From an entry-level seat inside Giorgio Armani’s marketing department to creating global brand strategies for Volkswagen to running online reputation management for a real estate empire to helping e-commerce beauty and fashion brands (and their CEOs) tell their stories, I’ve done a bit of everything. Today, I recognize the common thread in all of my seemingly disconnected roles over the past decade: they all called for a powerful message to move people to action. Whether that action was a $2,000 dress purchase, a stake in our expensive stock, or a course enrollment, I’m proud to say that I brought the words to make it happen – like no one else could.

 

I chose the way with words

you should too.

Blame it on my childhood book obsession with the Harry Potter series or my affinity for ’90s R&B, I have always believed that the right words make or break an idea (or in your case, a product or service pitch). In fact, it’s a fact that words are the sole reasons why we say “yes” to one brand and “no” to whatever the other has to offer.  It’s what makes a lipstick worth $5 confidently retail for $50 or your favorite thought leader more successful than their competitors. Why do you think product brands like Chanel and Nike or personal brands like Oprah and Trump (yes, your president, Donald Trump) have been able to create some of the most iconic mass movements and fan followings of our time?  Two words: their words. That’s where the power to persuade lies. With the right words, the products, services, art, or ideas you have to offer become not just attractive – they become irresistible assets your audience feels more than compelled to invest in.

WHICH BRINGS ME TO MY NEXT QUESTION:

DO YOU HAVE THE RIGHT WORDS TO CONVERT THE PEOPLE YOU WISH TO SERVE INTO PAYING CUSTOMERS? IF NOT, I’M SO GLAD WE MET.

I bet it’s at the tip of your tongue, isn’t it? That story that connects your past to your passion for serving your audience? That one-liner answer to the million dollar question, ‘What do you do?’  It’s all there in your head, but expressing it is another story. You’ve got a bonafide #copyproblem. The good news? It’s totally fixable.  

I WHIP WORDS INTO MONEY-MAKING NARRATIVES FOR THOUGHTS LEADERS & COURSE CREATORS WHO HAVE SOMETHING TO SAY, BUT SOMETIMES GET STUCK ON HOW TO SAY IT.

 

If you can’t explain what you do in one sentence, you shouldn’t be doing it at all.

The Steve Jobs of branding told me this once. I sat in his office, ripping up sheets of paper and nervously popping Sour Patch Kids, trying to come up with one single sentence. We were preparing our annual executive report and as head of social media strategy and online reputation management, I was tasked with summarizing the value of my team’s contributions to the business. I stuttered at the challenge of putting a world of strategy, context, and special-ness into just a few words. A 35-page strategy? No problem. But this “just a line or two” thing did my work a disservice. I couldn’t get it out of my head. Or so I thought.

 

EVER FELT LIKE YOUR MESSAGE WAS STUCK IN YOUR HEAD, TOO?

remember this:

YOU HAVE EXACTLY 8 SECONDS TO CAPTURE YOUR TARGET CUSTOMERS’ ATTENTION – AND NO ONE HAS ALL DAY TO READ A DISSERTATION.  

 

MAKE THE POINT, THEN MAKE THE SALE.

READY TO GET YOUR MESSAGE OUT OF YOUR HEAD AND ONTO THE PAGE SO YOU CAN START STANDING OUT AND SELLING FASTER?

“I BELIEVE THAT WORDS SHOULD CONVERT, OR AT LEAST MAKE YOU FEEL.

-amber

One

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

Circa 2009, I wrote the About Us page for ArmaniExchange.com. After braving a very cold Devil Wears Prada winter in NYC, the infamous “Patrick” offered an assignment I couldn’t resist. My draft published worldwide that same year – without a single edit.
NEXT MOMENT

Two

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

Every year, I’m humbled to create brand story narratives and new identities  for leading beauty, fashion and lifestyle startups like Heat Free Hair, BLK + GRN, The Brown Beauty Co-op and SHIFT Stylehouse.

NEXT MOMENT

Three

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

For the past 5 years, industry-leading brands like Camille Rose have entrusted me to name their global product collections and create the “hook” to take each one to market in stores like Target and Whole Foods.

NEXT MOMENT

Four

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

In 2018, I started ghostwriting speeches and statements for DC public figures and global CEOs whose positions and power depend on the right words to move people to action. I kind of like that they’ll never know the name of who penned their prose.

NEXT MOMENT

Five

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

I’ve spoken around the US at events like She Did It Her Way Summit, She’s Unstoppable LIVE, and Black Female Founders’ Labs  teaching thousands of entrepreneurs how to tap into the power of story to clarify their message and write words that sell. 

NEXT MOMENT

Six

DOPE MOMENTS & THINGS I’M
HUMBLED TO SAY I LIVED & DID.

Last but not least, I’m proud to have played my role as a faithful Christian, wife, hands-on momma, and Sunday School teacher in the process of building my business. What matters most in life stays at the top of my to-do list. 

NEXT MOMENT

WHAT YOU DIDN’T KNOW

about amber

I’ve birthed two babies along my 6-year journey as a CEO. They take credit for the dimples in my smile and the background noise on my calls.

I’ve got a special caffeine concoction named after me at my neighborhood coffee shop. What’s on the menu just isn’t good enough.

LIPSTICK AFICIONADO

“BOSS LADY”: WHEN I’M IN CEO MODE

“INNOVATOR”: WHEN I’M FEELING FREE

“PURPOSEFUL”: WHEN I’M FOCUSED

WHAT I’M READING NOW

Best book on how to communicate. Period.

DREAM VACATION

01. GHANA, AFRICA

02. MALDIVES, ASIA

03. SANTORINI, GREECE

IN THIS SEASON

Words have always been my superpower and now I’m totally embracing my professional identity as a writer. Couched within the context of storytelling and brand strategy, AmberWilliams.co is the newest reflection of all that is me in this season. My boutique agency, Punkyflair, continues as the go-to brand strategy shop for high potential growth startups in the fashion, beauty and lifestyle industries.
Welcome and I can’t wait to connect with you!

PODCAST INTERVIEWS

SHE DID IT HER WAY PODCAST

Attracting the right customers to a business is one of the biggest challenges emerging CEOs face. The key to your marketing working for you and it working against you lies in the stories to tell to the people you really want to reach. Tune into this episode as I chat with Amanda Boleyn on how to attract the right customers using brand storytelling. Learn how to be more up front with what you have to offer and who it’s really for using my signature Storycraft™ method.

HAVE A LISTEN

THE SIMPLIFIERS PODCAST

Wondering how to identify your brand voice and channel it to create irresistible copy that converts? Tune in as I chat with Mary Baird-Wilcock on one of my absolute favorite topics. Learn why it’s important to understand what role you play in your customer’s journey and hear me define the 6 Common Brand Role Archetypes. This is a MUST-LISTEN if you’re struggling to find the right words to express yourself online.

HAVE A LISTEN

ON-BRAND PODCAST WITH NICK WESTERGAARD

Who are you? Why did you exist? What do you believe in? Why should people care? On this episode, I chat with branding expert, Nick Westergaard, on the formula for nailing a persuasive brand narrative, and the 4 questions every CEO must answer to truly monetize their message.  Learn the importance of brand values and why having a compelling brand promise can set you apart from your competitors.

HAVE A LISTEN

A FEW OF MY FAVORITES

Brand voice quiz

FREEBIE

Why every startup needs a story

PODCAST EPISODE

The 1 hot line that sells every time

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