SOME PEOPLE CALL ME A STORYTELLER.
I THINK WE ALL ARE.
have we met?
i’m amber williams
A Christian, wife, momma, entrepreneur and writer dedicated to helping
thought leaders like you get your message out of your head and onto the page.
I landed at the intersection of branding and copywriting from what felt like the most disconnected career path ever.
From an entry-level seat inside Giorgio Armani’s marketing department to creating global brand strategies for Volkswagen to running online reputation management for a real estate empire to helping e-commerce beauty and fashion brands (and their CEOs) tell their stories, I’ve done a bit of everything. Today, I recognize the common thread in all of my seemingly disconnected roles over the past decade: they all called for a powerful message to move people to action. Whether that action was a $2,000 dress purchase, a stake in our expensive stock, or a course enrollment, I’m proud to say that I brought the words to make it happen – like no one else could.
I chose the way with words
you should too.
Blame it on my childhood book obsession with the Harry Potter series or my affinity for ’90s R&B, I have always believed that the right words make or break an idea (or in your case, a product or service pitch). In fact, it’s a fact that words are the sole reasons why we say “yes” to one brand and “no” to whatever the other has to offer. It’s what makes a lipstick worth $5 confidently retail for $50 or your favorite thought leader more successful than their competitors. Why do you think product brands like Chanel and Nike or personal brands like Oprah and Trump (yes, your president, Donald Trump) have been able to create some of the most iconic mass movements and fan followings of our time? Two words: their words. That’s where the power to persuade lies. With the right words, the products, services, art, or ideas you have to offer become not just attractive – they become irresistible assets your audience feels more than compelled to invest in.
WHICH BRINGS ME TO MY NEXT QUESTION:
DO YOU HAVE THE RIGHT WORDS TO CONVERT THE PEOPLE YOU WISH TO SERVE INTO PAYING CUSTOMERS? IF NOT, I’M SO GLAD WE MET.
I bet it’s at the tip of your tongue, isn’t it? That story that connects your past to your passion for serving your audience? That one-liner answer to the million dollar question, ‘What do you do?’ It’s all there in your head, but expressing it is another story. You’ve got a bonafide #copyproblem. The good news? It’s totally fixable.
I WHIP WORDS INTO MONEY-MAKING NARRATIVES FOR THOUGHTS LEADERS & COURSE CREATORS WHO HAVE SOMETHING TO SAY, BUT SOMETIMES GET STUCK ON HOW TO SAY IT.
If you can’t explain what you do in one sentence, you shouldn’t be doing it at all.
The Steve Jobs of branding told me this once. I sat in his office, ripping up sheets of paper and nervously popping Sour Patch Kids, trying to come up with one single sentence. We were preparing our annual executive report and as head of social media strategy and online reputation management, I was tasked with summarizing the value of my team’s contributions to the business. I stuttered at the challenge of putting a world of strategy, context, and special-ness into just a few words. A 35-page strategy? No problem. But this “just a line or two” thing did my work a disservice. I couldn’t get it out of my head. Or so I thought.
remember this:
YOU HAVE EXACTLY 8 SECONDS TO CAPTURE YOUR TARGET CUSTOMERS’ ATTENTION – AND NO ONE HAS ALL DAY TO READ A DISSERTATION.
MAKE THE POINT, THEN MAKE THE SALE.
READY TO GET YOUR MESSAGE OUT OF YOUR HEAD AND ONTO THE PAGE SO YOU CAN START STANDING OUT AND SELLING FASTER?
“I BELIEVE THAT WORDS SHOULD CONVERT, OR AT LEAST MAKE YOU FEEL.
about amber
I’ve birthed two babies along my 6-year journey as a CEO. They take credit for the dimples in my smile and the background noise on my calls.
I’ve got a special caffeine concoction named after me at my neighborhood coffee shop. What’s on the menu just isn’t good enough.
LIPSTICK AFICIONADO
“BOSS LADY”: WHEN I’M IN CEO MODE
“INNOVATOR”: WHEN I’M FEELING FREE
“PURPOSEFUL”: WHEN I’M FOCUSED
WHAT I’M READING NOW
Best book on how to communicate. Period.
DREAM VACATION
01. GHANA, AFRICA
02. MALDIVES, ASIA
03. SANTORINI, GREECE
Words have always been my superpower and now I’m totally embracing my professional identity as a writer. Couched within the context of storytelling and brand strategy, AmberWilliams.co is the newest reflection of all that is me in this season. My boutique agency, Punkyflair, continues as the go-to brand strategy shop for high potential growth startups in the fashion, beauty and lifestyle industries.
Welcome and I can’t wait to connect with you!
PODCAST INTERVIEWS
A FEW OF MY FAVORITES
Brand voice quiz
Why every startup needs a story
The 1 hot line that sells every time