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Words That Work: How to Get Your Customers to Click
words that work CIRCA 2009 ... I was a cocky little somebody in graduate school. Being a writer before I arrived at the best place to learn writing blinded me with an unjustified, overly-confident disposition. In all my naivety, I believed there wasn't much...
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Copywriting Coaching for CEOs Just Launched!
hey savvy! I just launched my new copywriting coaching program for CEOs and I want to tell you why ... Small businesses everywhere are putting up the fight of their lives to attract the attention of their ideal customers and create new ways of serving them...
The world needs more ice cream
There are two kinds of messages at play lately … The first is loud, uncalled for, cheap, and flat-out annoying. It can be compared to the pleas of used car salesmen as their prospective customers walk off the dealership lot OR the screeching sound of tiny chihuahuas...
What to Say to Your Customers in a Crisis
Listen, I get it. The world is in crisis. People are sick. Toilet paper is sold out. Sanity is hard to come by, and good coffee? Well, I hope you had some stockpiled at home before this all went down. In the midst of all of the...
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I’M AMBER WILLIAMS.
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