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How to Use Story to Create a Magnetic Brand Experience with Kimberly Smith of The Brown Beauty Co-Op (Podcast Episode)
I remember during our final branding engagement call, she said she wanted to open a store. A real-life store. A brick-and-mortar sort of situation. Something that would require actual foot traffic in 2018. To be honest, I thought she was crazy. A new brand with not...
“What would you do if another brand moved onto your block?” The question is never a matter of if another brand will mimic your products, capture the attention of your customers, or try to delete your existence - it’s a question of when? If you're like most...