WRITING COACHING FOR CEOs
Forbes-Featured Brand Strategist &
Copywriter, Amber Williams, is Your
Virtual Coach LIVE for 2 Hours Every Month.
IT TAKES A LOT MORE THAN PRETTY PICTURES TO convert the people you want to serve into paying customers … and to keep them engagED.
those expertly-crafted products of yours
should be in the hands of the people you created
them for. so why aren’t they?
I’ll be straight up with you … chances are your copy isn’t connecting. You got everything else right, but the words to sell the thing. Welcome to the reality of most CEOs in business today who know “what” they want to say to communicate their value, but struggle with “how.” Oftentimes, when trying to sell more, we focus on the wrong things, like making pretty pictures prettier, or investing more into Facebook ads, or rebranding … again.
What I’ve learned over the past 10 years in crafting messaging strategies for global brands and startups alike is that the only way to stand out from the rest and sell faster is to have captivating copy that connects and converts. Because at the end of the day, no matter how pretty your site is or how life-changing your product, it’s the words that make the sale – nothing more, nothing less.
GET COPYWRITING COACHING FOR JUST $49/MONTH –>
IF YOU’RE LIKE MOST CEO’S IN THE DIGITAL AGE, YOU’RE PROBABLY experiencing:
difficulty cutting through the clutter and getting noticed by the right people
You know exactly who your customers are and what they want from you. You’re confident in your solutions and your value has been proven. The problem is getting your message to break through the 5,000 ads per day consumers are inundated with to get noticed by more of the people you want to serve.
frustration with consistently producing content that doesn't always yield a return for your business
You’re spending hours and hours every week to produce podcast episodes, email newsletters, and social media content because the experts say, “you need to be visible.” BUT, on some dayS, not even the birds are responding to your CTAs. You’ve started to question the point of consistency if no one ever converts into a paying customer.
declining impressions and engagement across channels that used to serve you well
The community that you’ve worked so hard to build online is barely engaging with your content. Your email open rates are shameful, homepage conversions are embarrassingly low, and thanks to our friends in the algorithm department at Facebook, 90% of your followers aren’t even seeing a single word you write (much less “liking” your post). Are people no longer interested in what you have to offer, or are your copywriting strategies not set up for today’s digital marketing environment?
the problem isn’t what you’re saying,
it’s how you’re saying it.
YOU WANT TO MONETIZE YOUR EXPERTISE & MAXIMIZE YOUR IMPACT, BUT HOW?
how coaching works:
BECOME A MEMBER FOR JUST $49
Committ today to mastering a skill that has the power to skyrocket your visibility, strengthen your connection to your customers, exponentially increase your sales (even through crisis), and maximize your impact. Perfect your copywriting skills alongside other savvy CEOs. Cancel anytime.
Join monthly LIVE trainings
Each month, I go live with a new 2-hour training designed to help you stand out and sell faster through advanced copywriting methods and strategies. Learn the latest persuasive writing tactics and copy conversion practices in business today. Cast your vote each month for the next topic YOU want to hear!
Apply concepts to your biz
Apply the learning from each month’s training in your business to improve your email copy, social media captions, overall brand messaging, sales pages, and more. In addition to monthly replays, get access to a members-only vault with copywriting templates, message maps, and content frameworks.
LET AMBER HELP YOU:
CLARIFY YOUR MESSAGE & CONFIDENTLY SHARE IT WITH THE WORLD
Find the right words to communicate to your ideal audience what you have to offer and what makes you different from the rest.
IMPLEMENT PSYCHOLOGY-BACKED COPYWRITING TACTICS TO CUT THROUGH THE CLUTTER AND GET NOTICED BY THE RIGHT PEOPLE
Learn the secrets to consistently breaking through the 5,000 ads per day consumers are inudated with to make your message count.
IDENTIFY THE RIGHT WORDS TO STAND OUT & SELL FASTER THAN YOUR COMPETITION
Setting yourself apart from the rest all boils down to how you present your brand to the world. Master the core brand positioning strategies for stand-out success.
STICK TO SMARTER-NOT-HARDER CONTENT STRATEGIES TO KEEP YOUR AUDIENCE ENGAGED
Get UNSTUCK with your content marketing and learn to create and plan irresistible copy that converts months ahead of time.
cultivate the invaluable skill of persuasive copywriting
Master a critical customer conversion skill that CEOs pay professional copywriters thousands of dollars a month for.
get copywriting COACHING. write words that sell.
cancel anytime. >
WHAT SHE SAID
I WAS BLOWN AWAY WITH HER KNOWLEDGE IN BRANDING & COPYWRITING!
“I had the pleasure of working with Amber as a speaker at my annual She Did It Her Way Summit and to say she delivered would be an understatement. Amber went above and beyond for the Summit through hands-on copywriting coaching and even provided pre-work ahead of time for the attendees. She continued to open herself up for support even after the event. I was truly blown away with her knowledge in branding, copywriting and marketing, and how effortlessly she could teach other thought leaders the art of writing words that sell.”
AMANDA BOLEYN, CEO, SHE DID IT HER WAY
AMBER’S EXPERTISE TAKES YOUR COPY UP A NOTCH!
“I’ve been an e-commerce client of Amber’s for years now, and her work never ceases to DELIVER! She is a seasoned strategist and copywriter who can craft a brand’s verbal identity in her sleep, and can truly put words together that not only resonate with your audience, but converts them. She has a way with words like I haven’t experienced with other copywriters, and her digital marketing expertise helps take your copy up a notch. Amber balances the need to maintain your brand’s positioning while optimizing your content for maximum conversions. Amber has done everything from product naming to email subject lines to website copy for my brand and she excels at them all!”
NGOZI OPARA, FOUNDER & CEO, HEAT FREE HAIR
SHE AWAKENED A VOICE FOR MY BRAND THAT RESONATES WITH OUR CLIENTS!
“Amber’s talent, intellect, professionalism, and her magical way with words is almost unspeakable. Her ability to dig deep into the soul of a brand and its business goals is priceless. She captured the essence, beauty, and true loving nature of my company. You can have a phenomenal product or service, but if you lack the right words to communicate the uniqueness of it all to others, the voice of your brand will be silent. Amber awakened that voice for my company and it continues to resonate in the minds and hearts of our clients.”
JANIA OTEY, FOUNDER & EXECUTIVE DIRECTOR, KIDS & CULTURE
YOU KNOW YOU COULD BE
SELLING MORE, RIGHT?
MEET YOUR NEW COACH!
She’s been the personal brand strategist and copywriter to startup founders, industry-leading CEOs featured in Vogue, Inc., and Essence, multi-millionaire entrepreneurs, dynamic personal brands, and high-profile public figures. Her signature Storycraft™ methodology has successfully positioned young businesses in the market landing them in stores like Whole Foods and Target, molded magnetic brand personalities, and launched countless product collections collectively grossing over $1M in sales for her clients. Now, Amber can be your virtual copywriting coach!
If you’re ready to pause the perfectly-filtered photo posting for a moment and invest your time and energy into mastering a skill that’s going to actually move the needle in your business, let’s get to work.
NO MATTER WHAT STAGE OF BUSINESS YOU’RE IN, YOU CAN IMPROVE YOUR COPY, SELL MORE OF THE PRODUCTS AND SERVICES YOU POURED YOUR HEART INTO, AND MAKE A BIGGER IMPACT ON YOUR INDUSTRY … STARTING NOW.
today, you get to choose a brand & copy coach who has impacted thousands, and helped grow 7- and 8-figure businesses.
READY TO CULTIVATE THE INVALUABLE SKILL OF COPYWRITING SO YOU CAN stand out and sell faster, without sounding like everyone else?
GET COPYWRITING COACHING –>
I’m a master brand strategist, a details-obsessed copywriter, and I live to tell a good story. My work is dedicated to teaching savvy CEOs how to build their brands and write words that sell (without sounding like everyone else).
A city-girl, momma of two, podcaster, and organic coffee snob, my best vibe is found behind my Mac whipping words into million-dollar-making narratives. I can’t wait to help you do the same!
GET COACHED BY amber, AND
HERE’S EVERYTHING THAT’S INCLUDED IN YOUR MEMBERSHIP
MONTHLY LIVE BRANDING & COPYWRITING COACHING WITH AMBER!
Join Amber for 2 hours of transformative branding and copywriting coaching each month. You’ll get new frameworks, strategies and implementation exercises to help you stand out and sell faster than your competition, without sounding like everyone else. Each month, Amber presents new research, business copywriting trends, and concepts that you can immediately apply to your business. Get live feedback on everything from your brand messaging, website copy, new product sales pages, your social media content strategy, and more! You’ll also receive exclusive gifts and offers ONLY available to Copymastery™ members. Private clients pay Amber up to $50,000 per year for branding and copywriting help. You get it for just $49/month.
JUST $49/MONTH. CANCEL ANYTIME!
KNOW YOUR BRAND 5-DAY CHALLENGE – FREE WITH MEMBERSHIP
Get immediate access to Amber’s signature Know Your Brand 5-Day Challenge when you become a member of Copymastery™. Find out why hundreds of entrepreneurs have described the experience of getting to know and define their brands on a deeper level as “transformative” and “eye-opening.” Take advantage of 5 exclusive audio trainings and worksheets to help you identify your ideal audience, uncover your Why?, determine your unique value proposition, and understand exactly how to position your brand for success in your industry.
$197 COURSE, YOURS FREE TODAY!
COMMUNITY & ACCOUNTABILITY SUPPORT
After your first month in the program, we’ll match you up with an “Accountability” group of Copymastery™ members, led by one of our certified Copymastery™ mentors. Find the motivation you need to achieve your goals for the upcoming month alongside other driven, savvy CEOs. Take advantage of the full Copymastery™ mindshare within our private Facebook group where members share tips, get feedback on their marketing copy, and engage in conversations about copywriting trends and best practices.
CHOOSE THE OPTION THAT’S BEST FOR YOU!
MONTHLYEasy Payments of
ANNUALMOST POPULAR - Save 50%!
savvy ceo’s WHO’VE MASTERED THEIR COPY:
+ SNIPPETS OF THEIR MONEY-MAKING MESSAGES
Kitiya King: Mischo Beauty
“Clean cosmetics and skincare for women who want it all.”
Anika Hobbs: Nubian Hueman
“Curated fashion, beauty, and lifestyle artistry for the aware.”
KéNisha Ruff: Marie Hunter BEAUTY
“Cosmetics and fragrances for the modern muse.”
IF you’re ready to cash in on your expertise & maximize your impact, copymastery™ is for you.
BECAUSE, HERE’S THE REALITY
I SAY THIS ALL WITH LOVE, BY THE WAY.
Those “Best-Sellers” of yours aren’t going to sell on their own. That signature program you poured your heart into won’t really be “signature” if no one buys it. The email list you spent all your days growing isn’t going to serve you one single bit if you don’t give your subscribers a reason to open or click. Last, but not least, those perfectly-filtered photos on social will be just that unless there’s a message to move your audience to action.
The only thing that will make your work worthwhile is if it sells. The only way to sell is to have captivating copy that fosters a genuine connection with the people you want to serve and converts them into loyal, paying customers. Isn’t it time your words worked for you?
WHETHER YOU’RE LOOKING TO HONE IN ON YOUR CORE MESSAGE AS A CEO, OR YOU WANT YOUR TEAM MEMBERS TO MASTER THE ART OF WRITING WORDS THAT CONVERT, OR YOU NEED ONGOING STRATEGIES FOR CREATING CONTENT THAT MOVES YOUR BUSINESS FORWARD, YOU’LL FIND IT ALL WITHIN COPYMASTERY™ MONTHLY LIVE COACHING!
I hope you’re sitting down, because your copy is about to go up a notch …
WRITING GOOD COPY TAKES CONSISTENCY.
IT’S THAT SIMPLE.
ARE YOU COMMITTED?
WHAT’S MASTERING A SKILL THAT HAS THE POWER TO SKYROCKET YOUR VISIBILITY, EXPONENTIALLY INCREASE YOUR SALES, AND MAXIMIZE YOUR IMPACT WORTH TO YOU?
FORBES-FEATURED branding & COPYWRIting coach. yours FOR 2 HOURS per MONTH, just $49/month.
Private cleints pay up to $50,000 per year to work with Amber one-on-one. You get her *LIVE* every month for 2 hours in this exclusive group coaching program.