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What's Your Unique Brand Voice?

READY TO MAKE YOUR WORDS WORK FOR YOU?

IT’S ABOUT TIME.

Let’s get your message out of your head
and onto the page.

hey savvy!

I’M AMBER WILLIAMS
I’m a master brand strategist, a details-obsessed copywriter, and I live to tell a good story. My work is dedicated to teaching savvy CEOs how to build their brands and write words that sell (without sounding like everyone else).

A city-girl, momma of two, podcaster, and organic coffee snob, my best vibe is found behind my Mac whipping words into million-dollar-making narratives.

TRUSTED BY AND SEEN IN

let me guess

YOU’VE GOT SOMETHING TO SAY, YES?
If you’re like most Creatives, you know exactly WHAT you want to say to your audience – the only problem is HOW to say it. Over the past 12 years, I’ve crafted brand messaging strategies and website copy for leaders like you using a little technique called “storytelling.”

What I’ve learned is that at the end of the day, no matter how pretty your site is or how fabulous your work, it’s the words that move people – nothing more, nothing less.

IT’S TIME TO SAY GOODBYE TO WEBSITES THAT DON’T CONVERT,
EMAILS THAT NO ONE READS, AND PRODUCTS THAT COLLECT DUST.

here’s the reality

i say this all with love, by the way.

Those “Best-Sellers” of yours aren’t going to sell on their own. That signature program you poured your heart into won’t really be “signature” if no one buys it. The email list you spent all your days growing isn’t going to serve you one single bit if you don’t give your subscribers a reason to open or click.  Last, but not least, those perfectly-filtered photos on social will be just that unless there’s a message to move your audience to action.

The only thing that will make your work worthwhile is if it sells. The only way to sell is to have captivating copy that fosters a genuine connection with the people you want to serve and converts them into loyal, paying customers.  Isn’t it time your words worked for you?

WHETHER YOU’RE LOOKING TO HONE IN ON YOUR CORE MESSAGE AS A CEO OR YOU WANT TO LEARN THE ART OF WRITING WORDS THAT CONVERT ON YOUR OWN, I’VE GOT A LITTLE SOMETHING TO SERVE YOU.

I hope you’re sitting down, because your copy is about to go up a notch …

book a BRAND CLARITY
session with me

The vision is in your head. Your value has been proven. Now, it’s time to ensure your brand is positioned properly to express it all. Maybe you’ve been struggling with who to target your products or services toward and you need support in aligning your offer with the right audience. Maybe you’re clear on who you want to serve, but you’re stuck on how to communicate what makes you different from the rest. You need CLARITY and a clear brand message to reach the next level in your business journey.  In this 90-minute Brand Clarity Session, we’ll spend the first half determining the right positioning to attract your most ideal customers. Then, we’ll clarify a powerful brand message that you can use throughout your marketing to propel your business forward. 

INVESTMENT – $1,247

master the art of writing
words that convert

get live coaching in my new copywriting membership for creatives.

Introducing COPYMASTERY™, live monthly coaching for creative entrepreneurs! Join me for 2 hours each month and learn how to identify your unique brand voice, clarify your message, and master the art of writing words that sell. If you’re closer to the soul of your brand than any pro copywriter could ever get OR if you’re a marketer looking to take your writing skills up a notch, this exclusive group coaching program will teach you best-in-business writing tactics to engage, entertain, and convert any audience into paying customers. From learning how to find the right words to overcome opposition from prospective customers to pinpointing exactly what to say in your emails to get your subscribers to click through, COPYMASTERY™ covers all the areas of professional copywriting to help creatives like you stand out and sell faster, without sounding like everyone else. Get the accountability you need to move your business (and your message) forward through live coaching!

enrollment now open!

chill with me & build your
brand story {+ website copy!}

Your perfectly-crafted products and services are sitting pretty on their digital shelves ready to be sold. There’s just one problem – nothing is selling. Despite your best marketing efforts, you can’t seem to get your offer into the hands of the people you want to reach. Truth be told, you can’t even get them to click the “learn more” button when they stumble across your homepage. Either Google is plotting against you or the copy on your website isn’t set up to convert – it just sounds nice. I bet it’s the latter.

To grab the attention of your target customers, you’ll need something more compelling than those used car salesman lines the rest of the web is using. You need purpose-driven copy that expresses who you are, what you stand for, and why you’re different from the rest. In this 3-hour intensive, I’ll help you identify your unique voice, position your brand for success, clarify your message, and craft a winning brand story that sells. You’ll walk away with a done-for-you Website Copy Package for up to 5 pages on your site. Click the button below to apply. 

INVESTMENT BEGINS AT $4,997

WHAT MY CLIENTS & STUDENTS ARE SAYING:

AMBER IS A TRUE BRANDING EXPERT!

Amber was a guest presenter on our Tory Burch Foundation webinar series, which supports women entrepreneurs navigating the COVID economic crisis. She was such a master speaker that we wound up having her return for a second session due to demand from our Community! Amber is a true branding expert with the talent to teach business owners at all different stages in their growth. She is tactical and relatable in how she teaches business owners to find their true brand voice and connect with customers. She is an absolute star!” 

Gabrielle McGee Tory Burch Foundation

GABRIELLE RAYMOND MCGEE, CHIEF OPERATING OFFICER, TORY BURCH FOUNDATION

I WAS BLOWN AWAY WITH HER KNOWLEDGE IN BRANDING!

I had the pleasure of working with Amber as a speaker at my annual She Did It Her Way Summit and to say she delivered would be an understatement. Amber went above and beyond for the Summit through hands-on copywriting coaching and even provided pre-work ahead of time for the attendees. She continued to open herself up for support even after the event. I was truly blown away with her knowledge in branding, copywriting and marketing, and how effortlessly she could teach other thought leaders the art of writing words that sell.” 

AMANDA BOLEYN, CEO, SHE DID IT HER WAY

AMBER’S EXPERTISE TAKES YOUR COPY UP A NOTCH!

“I’ve been an e-commerce client of Amber’s for years now, and her work never ceases to DELIVER! She is a seasoned strategist and copywriter who can craft a brand’s verbal identity in her sleep, and can truly put words together that not only resonate with your audience, but converts them. She has a way with words like I haven’t experienced with other copywriters, and her digital marketing expertise helps take your copy up a notch. Amber balances the need to maintain your brand’s positioning while optimizing your content for maximum conversions. Amber has done everything from product naming to email subject lines to website copy for my brand and she excels at them all!”

Group

NGOZI OPARA, FOUNDER & CEO, HEAT FREE HAIR

SHE AWAKENED A VOICE FOR MY BRAND THAT RESONATES WITH OUR CLIENTS!

Amber’s talent, intellect, professionalism, and her magical way with words is almost unspeakable. Her ability to dig deep into the soul of a brand and its business goals is priceless. She captured the essence, beauty, and true loving nature of my company. You can have a phenomenal product or service, but if you lack the right words to communicate the uniqueness of it all to others, the voice of your brand will be silent. Amber awakened that voice for my company and it continues to resonate in the minds and hearts of our clients.” 

jania Otey

JANIA OTEY, FOUNDER & EXECUTIVE DIRECTOR, KIDS & CULTURE 

WANT ME TO SPEAK AT YOUR CONFERENCE OR EVENT?  

PASS ME THE MIC.

 

let’s chat

i teach, speak & mentor

I’ve shared my insights on branding, storytelling, and copywriting at business conferences and series
around the country, including the Tory Burch Foundation, The Female Founder Collective, She Did It Her Way Summit, and
Women Entrepreneurs Inc.

I’d love to hear what you have in the works and
how I can serve your audience!

GRAB A FREEBIE WHILE YOU DECIDE

Take the quiz

FIND YOUR BRAND VOICE
Download the e-book
WRITE WORDS THAT SELL

Grab the guide

COMMUNICATE IN CRISIS